Full steam ahead with power and inspiration!

Based in the heart of Berlin we operate in the fast lane with all our impressive brands and our outstanding quality! Our ideas and concepts as an e-commerce company are emerging in the vibrant metropolitan area of ​​Berlin, where we are setting one milestone after another in the world of fitness and lifestyle choices. With us, passion meets innovation! Experience our unrivalled focus on the individual needs of our customers. Our impressive product portfolio covers the entire range of lifestyle products and takes its place with excellence and pride on all the relevant e-commerce sales platforms in Europe.


Ali Ahmad Interviewed by Amazon

In the interview, Ali Ahmad tells the story of the InnovaMaxx Company from his own initial aspirations and brainstorming as a child through to the foundation of InnovaMaxx.



We embrace variety and diversity while facing every challenge head on – as any look behind the scenes will tell. As a fast growing and multi-faceted company, we offer people the same opportunities across all borders and cultures. With an innovative spirit, an unquenchable passion and an ever-expanding creative know-how, we focus our collective resources to create products that help our customers develop their full potential. We reinvent ourselves every day, we trust our instincts and operate creatively together with the unified aim of proudly showcasing our brilliantly innovative products.

Convince yourself at your nearest place

Over several hundred square meters of shop space and an arrangement with stylishly furnished interiors and products of the five own brands so far, the stores in Berlin and Dusseldorf visually come together to form a whole. The Brand Stores invite you to experience the variety in lifestyle and fitness ambience up close. For every taste and every individual need of the customers an innovative product range is taken care of.

Customer satisfaction is important to us!

We want to offer our customers the best service. In order to ensure the correct balance between delivery quality and time and costs, our logistics center in Berlin Rudow and our returns center in Marzahn offer new flexibility and the opportunity to fulfill our customers' wishes even quicker and even better.

Experience innovation!

We really impress with our stunning unique products which enjoy increasing and ground-breaking success on the international market. Experience lifestyle diversity first hand - because quality is 'a must' for all our customers!  Our brand stores in Berlin and Düsseldorf make all this possible. Our durable, high quality and innovative products manage to win the trust of customers andimpress and inspire them to make the perfect choice. Our 'know-how' is the light and guiding hand to your goal.