With us, passion meets innovation!

Experience the innovations
of tomorrow, today 

With our Head Office in the heart of Berlin, we are InnovaMaxx GmbH, an international e-commerce company with an emphasis on high quality, functionality and innovation.

For our customers, our products and our daily work, we operate and communicate quickly, transparently and reliably. From the first idea and the first concept to the Europe-wide distribution of our products, we offer the greatest possible quality of service for all our customers.

With the power of innovation alongwith
product development and design,
we create unique, branded products

We embrace diversity and creativity. With our own brands, such as Sportstech, Bluewheel, Deskfit and Relaxxnow, we provide the right product for every individual need and every taste. Innovative home gym equipment, future-oriented and environmentally friendly electromobility, health solutions in the workplace and 'well-being focused' products in a class of their own - all this unites the Innovamaxx brand portfolio.


Over 250 employees

We currently have more than 250 employees and are prepared for future challenges with a growing tendency.

Over 22 nations

Our employees come from over 22 different countries from all over the world. Growing together as a power-team, we are jointly pursuing each and every goal!


With the head office, the warehouse, our logistics center, the brand stores in Berlin, Düsseldorf, Munich and branch offices in Warsaw, Romania and Shenzhen, we are buzzing in the pulse of time, internationally networked and diversified.

6 Brands

Our innovative own brands are recording pioneering bestseller successes across Europe, on various sales platforms and not least in our own online shop.

Innovamaxx Milestones


Ali Ahmad, Managing Director, founds InnovaMaxx GmbH in Berlin.


InnovaMaxx GmbH doubles its annual turnover.


Sportstech - The first private label for home fitness goes online.


BlueWheel - The second private label for electric mobility goes online.


The first brand store opens in Berlin.


Total relocation thus tripling space available (Q1 2018), RelaxxNow - Our own brand for health and well-being goes online.


Q2 2019 - Doubling of storage space to 8000sqm + office space extension to 2500sqm. The second brand store opens in Düsseldorf.


The third brand store opens in Munich.

Berlin, in October - Every year the FOCUS magazine, in cooperation with Germany's best-known statistics portal Statista, honors the 500 fastest-growing companies in Germany.

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2020 is our year. With our third brand store now open in Germany we continue to inspire and motivate people.

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In recognition of our outstanding performance, we were once again voted one of the fastest growing companies in Europe by the Financial Times in 2020.

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The most innovative and fastest growing companies continue to thrive. Including InnovaMaxx.


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